Panopticon Denies Involvement in Microsoft Dispute with Google and DoubleClick

– Microsoft’s use of “Panopticon” name in its statements to US Senate
is simple misunderstanding –

Stockholm, Sweden, October 4, 2007 – Panopticon Software, a leading provider of visual business intelligence software, today denied that it is in any way involved in discussions with Double-Click or Google relating to Google’s pending offer to acquire Double-Click.

Microsoft has used the “Panopticon” name in its recent statements to the US Senate’s Subcommittee on Antitrust, Competition Policy and Consumer Rights. Microsoft is seeking to block approval for the acquisition. There were numerous reports in the IT trade press beginning on September 27, 2007 containing the headline, “Microsoft Tells Congress That Google-DoubleClick Would Create Panopticon Monopoly”.

Robert Ekström, CEO at Panopticon Software, said: “This is a pure misunderstanding. The widespread use of the Panopticon name in these recent press reports could lead one to assume that our company is involved in discussions with Google and DoubleClick. This is not the case at the present time.”

About Panopticon

Panopticon offers Visual Business Intelligence software for financial institutions, telecommunications firms and other organizations that must make decisions based on very large datasets and real-time streaming data feeds. The company offers a variety of enterprise and desktop products as well as a comprehensive SDK that allows clients to integrate Panopticon’s visualization technology with their own systems and workflows. Panopticon and its clients have won several technology awards from Euromoney and The Banker for their implementations of Panopticon technology. Clients include JP Morgan, Fidelity, Reuters, and Citi. The company has offices in New York, London and Stockholm.

All trademarks used herein, whether recognized or not, are the properties of their respective companies.

For more information, contact:

In Europe:
Robert Ekström, CEO, email: robert.ekstrom _at_ panopticon.com, Tel: +46 (0)8 53 480 480
Panopticon Software AB, Brunnsgatan 9, SE-111 87 Stockholm, Sweden

In the US:
Sam Giertz, President, email: sam.giertz _at_ panopticon.com, Tel: +1 212 907 6420
Panopticon Software USA, The Chrysler Center, 405 Lexington, 26th Floor
New York, NY 10174 USA