Experienced managers responsible for Panopticon data visualisation software.

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Management Team
Panopticon Data Visualization Software

Willem De Geer is Managing Director for Panopticon Visual Business Intelligence SoftwareWillem De Geer is Managing Director for the company as well as a member of our Board of Directors. He manages our strategic accounts and is heavily involved in strategic planning. He was co-founder and CEO of emerging markets brokerage Brunswick Direct before starting Panopticon. Before his term at Brunswick Direct, De Geer was Vice President Corporate Development at KMOC, an oil company that is now part of Marathon Oil. Willem is also the Chairman of Terra Holding, the leading specialist in interior landscaping and maintenance in Russia and Chairman of Navads Nordic, the leading provider of Navigational Advertising and the distributor of NAVTEQ DirectAccess™. Willem holds a degree from the Stockholm School of Economics.


Chris Elsmore is SVP Partners and Channels WorldwideChris Elsmore is our SVP Partners and Channels Worldwide. He leads our Partner Program and helps resellers, systems integrators and OEM partners build profitable new revenue streams with Panopticon’s products. Before joining Panopticon, Chris was with SAP/Business Objects for eight years where he managed alliances throughout the world and helped the company quadruple alliance revenues in the Asia Pacific region and Japan over a two year period. His previous positions include five years with BOC Edwards leading the global launch of their electronics service business and two years as Alliance Director for i2 Technologies. Chris holds a Bachelor Honors degree in Chemical Engineering from Aston University and a Master of Science in Business Management at Bristol University. Chris also completed the Fundamentals of Management program at Columbia University in New York.

Peter Simpson is VP of R&D for Panopticon Data Visualization SoftwarePeter Simpson is our SVP Research & Development. He is responsible for all development, pre-sales, support and consulting activities. Peter held Content, Product Management and Implementation roles at Instant Information before joining Panopticon in 2007. Before that, he held several senior positions with HSBC Global Banking and Markets, including Global Distribution Manager for Global Research and E-commerce Strategist. Peter holds a Master of Science degree in Information Systems Engineering and a Bachelor of Science degree in Physics with Space Science & Technology.

Richard Wilkinson SVP Americas for Panopticon Data Visualization Software Richard Wilkinson is our SVP Americas and leads our sales and support efforts in the region. Richard has over 15 years experience selling technology products to financial services clients in support of application areas like interest rate, credit and equity derivatives, fixed income, risk management, trading, and back office operations. Before joining Panopticon he was Head of Sales at Theoretics, a cross-asset trading and risk solution. His previous positions included 10 years at Sungard Trading and Risk where he served as Sales Director and also managed Sungard's derivatives trading and risk teams. Richard holds a Bachelor Honors degree in Computer Science from Brunel University with a specialist focus on Human Computer Interaction.

Theodor Stenevang Kleming is VP Corporate Development for Panopticon Data Visualization SoftwareTheodor Stenevang Klemming is our VP Corporate Development. He manages all activities related to business process improvements and internal business intelligence. Before joining Panopticon, he ran an IT consultancy services business. While attending the Master of Science program at the Stockholm School of Economics, Theo majored in Information Management. He has also completed studies in political science and languages.

Markus Skyttner is CTO for Panopticon Data Visualization SoftwareMarkus Skyttner is our CTO and is responsible for the technology road map and heads the product team which includes research, development and operations. Prior work experience includes Brunswick Direct and Bridge Information Systems in London, where he was responsible for development of real-time financial software. Markus co-founded Panopticon with Willem De Geer, Ludvig Sandman and Sam Giertz. He studied at the Stockholm School of Economics and at the Royal Institute of Technology in Stockholm, Sweden.

Ludvig Sandman is Chief Architect for Panopticon data visualization softwareLudvig Sandman is our Chief Architect. He is responsible to devising the basic architecture of our SDK and EX products. Ludvig has over 15 years of experience in designing robust software systems for processing and analyzing complex data. He helped found Panopticon Software along with Willem De Geer, Markus Skyttner and Sam Giertz. Before starting Panopticon, Ludvig was Chief Architect for Brunswick Direct, an emerging markets brokerage, where he was in charge of development of their Market Map application. Before Brunswick, Ludvig was an ASP, Java and C++ expert for Ementor Systems where he developed applications for telecommunications companies. Prior to that, he held positions at Rektron AB, Danderryds Hospital, Procorida, and the Swedish Nuclear Power Inspectorate. Ludvig studied Computer Science at the Royal Institute of Technology in Stockholm, Sweden.

Emmeli HoglundEmmeli Höglund is our Head of Finance and Administration. Before joining Panopticon she worked as a finance controller at Intelliplan. She also served as head of accounting at VKG Fastighetsvärme and held different accounting positions at VKG Group. Emmeli has also worked with administration at Tragard & Falkenborn law firm. Emmeli studied business administration at Blekinge Institute of Technology.

Hugh R Heinsohn is VP Marketing for Panopticon Data Visualization SoftwareHugh Heinsohn is our VP Marketing. Before joining Panopticon, he was VP Marketing & Business Development and President of US operations for Digital Vision, an Emmy Award-winning developer of image processing software used to make feature films, television programs and commercials. Before that, he served as president of Xytech Systems Corporation, a developer of enterprise software used to manage the business operations for movie studios and television networks. He holds a Bachelor of Arts degree from Indiana University.