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Management Team
Panopticon Data Visualization Software
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 Willem De Geer is Managing Director for the company as well as a member of our Board of Directors. He manages our strategic accounts and is heavily involved in strategic planning. He was co-founder and CEO of emerging markets brokerage Brunswick Direct before starting Panopticon.
Before his term at Brunswick Direct, De Geer was Vice President Corporate Development at KMOC, an oil company that is now part of Marathon Oil. Willem is also the Chairman of Terra Holding, the leading specialist in interior landscaping and maintenance in Russia and Chairman of Navads Nordic, the leading provider of Navigational Advertising and the distributor of NAVTEQ DirectAccess™. Willem holds a degree from the Stockholm School of Economics.
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 Chris Elsmore is our SVP Partners and Channels Worldwide. He leads our Partner Program and helps resellers, systems integrators and OEM partners build profitable new revenue streams with Panopticon’s products. Before joining Panopticon, Chris was with SAP/Business Objects for eight years where he managed alliances throughout the world and helped the company quadruple alliance revenues in the Asia Pacific region and Japan over a two year period. His previous positions include five years with BOC Edwards leading the global launch of their electronics service business and two years as Alliance Director for i2 Technologies. Chris holds a Bachelor Honors degree in Chemical Engineering from Aston University and a Master of Science in Business Management at Bristol University. Chris also completed the Fundamentals of Management program at Columbia University in New York. |
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 Brian O'Keefe is our President - Americas. He has over 20 years of experience in financial services and in selling software and services to financial institutions and other firms. Before joining Panopticon, Brian was Director of Financial Analytics of Tibco’s Spotfire Division. He has managed an institutional portfolio at Putnam Investments where he also traded foreign currencies, futures, bonds, equities and derivatives. In addition, Brian held positions as Director of Sales at a leading alternative trading system (ATS) company and Director of Sales at a Direct Market Access (DMA) electronic broker. |
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 Theodor Stenevang Klemming is our VP Corporate Development. He manages all activities related to business process improvements and internal business intelligence. Before joining Panopticon, he ran an IT consultancy services business. While attending the Master of Science program at the Stockholm School of Economics, Theo majored in Information Management. He has also completed studies in political science and languages. |
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 Peter Simpson is our VP Research & Development. He is responsible for all development, pre-sales, support and consulting activities. Peter held Content, Product Management and Implementation roles at Instant Information before joining Panopticon in 2007. Before that, he held several senior positions with HSBC Global Banking and Markets, including Global Distribution Manager for Global Research and E-commerce Strategist. Peter holds a Master of Science degree in Information Systems Engineering and a Bachelor of Science degree in Physics with Space Science & Technology. |
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 Markus Skyttner is our CTO and is responsible for the technology road map and heads the product team which includes research, development and operations. Prior work experience includes Brunswick Direct and Bridge Information Systems in London, where he was responsible for development of real-time financial software. Markus co-founded Panopticon with Willem De Geer, Ludvig Sandman and Sam Giertz. He studied at the Stockholm School of Economics and at the Royal Institute of Technology in Stockholm, Sweden. |
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 Ludvig Sandman is our Chief Architect. He is responsible to devising the basic architecture of our SDK and EX products. Ludvig has over 15 years of experience in designing robust software systems for processing and analyzing complex data. He helped found Panopticon Software along with Willem De Geer, Markus Skyttner and Sam Giertz. Before starting Panopticon, Ludvig was Chief Architect for Brunswick Direct, an emerging markets brokerage, where he was in charge of development of their Market Map application. Before Brunswick, Ludvig was an ASP, Java and C++ expert for Ementor Systems where he developed applications for telecommunications companies. Prior to that, he held positions at Rektron AB, Danderryds Hospital, Procorida, and the Swedish Nuclear Power Inspectorate. Ludvig studied Computer Science at the Royal Institute of Technology in Stockholm, Sweden. |
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 Emmeli Höglund is our Head of Finance and Administration. Before joining Panopticon she worked as a finance controller at Intelliplan. She also served as head of accounting at VKG Fastighetsvärme and held different accounting positions at VKG Group. Emmeli has also worked with administration at Tragard & Falkenborn law firm. Emmeli studied business administration at Blekinge Institute of Technology. |
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 Hugh Heinsohn is our VP Marketing. Before joining Panopticon, he was VP Marketing & Business Development and President of US operations for Digital Vision, an Emmy Award-winning developer of image processing software used to make feature films, television programs and commercials. Before that, he served as president of Xytech Systems Corporation, a developer of enterprise software used to manage the business operations for movie studios and television networks. He holds a Bachelor of Arts degree from Indiana University. |
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