Our OEM partners find that they can cut their typical sales cycle in half by embedding our interactive visualizations into their applications.
They use our comprehensive and well-documented SDK to provide their users with a highly visual, fun-to-use front end that sets their applications apart from the competition. We have seen these same results in every industry we're involved in, from financial services to project management. Users like using our visualization tools; managers are able to grasp the real power of our partners' applications because we literally draw them a picture of the data in the system.
Place yourself in the customer's shoes. Would you rather buy a system that generates static reports that you have to plow through or one that lets you play with the data and learn new and unexpected things every time you use it?
Senior managers move faster on enterprise software deals since visualization-enabled applications are easier to understand.
Enterprise software sales require buy-in from IT, the user community, finance, and other teams in an organization. But the most important people are senior managers — the so-called "C Suite". Business organizations need actionable information and senior people understand this. Too many systems generate just so much useless data in the form of static reports that few people in the C Suite have time to read and analyze. Senior managers are able to see the real value of our partners' applications very quickly; this leads to earlier "go" decisions in favor of visualization-enabled applications.
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