JPMorgan Improves Customer Retention and Finds New Customers
with Panopticon Visualizations
 Fixed income research and analytics providers are looking at new means of
visualising data to provide more valuable and intuitive services to their
users by going beyond simple online tables, charts and document repositories. JPMorgan created their CreditMap application using Panopticon Developer, our comprehensive SDK, in order to provide their customers with a graphical representation of real-time activity in the corporate bond market.
JPMorgan blurred the lines between providing informative
research and valuable analytics which has enabled them to win the
Euromoney award for "Best Online Fixed Income Research".
“Panopticon treemaps have greatly
enhanced our users’ ability to visualize the credit markets and utilize analytics – it is an important contributing factor to us winning the Euromoney award.”
Lee McGinty
Head of European Portfolio
& Index Strategy
JPMorgan |
Before CreditMap, the brokerage firm's customers could read text reports on the corporate bond market and view various tables of statistical information. But the market is so extensive that it could be difficult to keep things in perspective or to be aware of many of the investment opportunities.
CreditMap presents the corporate bond universe as a quilt of rectangles on a computer screen. The quilt is divided into industry sectors, and the rectangles within each sector represent bond issues. The size of the rectangle indicates the size of the issue, and the color indicates the issue's performance. So at a glance, investors can see which sectors and which individual issues are hot, and whether an issue's size fits their investment needs. Clicking on a rectangle opens a window that gives basic information on the issue — including its ratings and the name and phone number of the analyst who covers the issue — along with a drop-down menu offering detailed research.
Background
Visualising and understanding vast quantities of credit market data can be
overwhelming using traditional techniques such as charts and tables.
Navigating through this data to find specific reports and analytical informa
tion can also prove daunting and traditional information delivery mecha
nisms have tended to provide unruly volumes of data.
The Internet is today the obvious delivery mechanism for such market data
and proprietary analyses, yet the providers of such services must deliver
more intuitive visualization and navigation to provide better value to their
customers.
Fixed income research and analysis providers aim to achieve the
following to enhance customer experience:
- Differentiate their service in a competitive and constantly evolving market
- Derive new delivery mechanisms to reduce information overload
- Derive new ways to present information that are more intuitive
- Provide user-customisable tools offering better navigation and data
visualization
Solution
JPMorgan was able to provide their users with quicker access to their existing online information using new visualization and navigation tools. To
do this they implemented Panopticon's interactive treemap visualization as a presentation layer and
navigation system that provides a birds-eye view of the data at the same
time allowing the user to drill-down to specific reports and analytics.
Panopticon‘ Visual Business Intelligence in the JPMorgan CreditMap allows users to visualize information through the use of color,
size and proximity in any way they want to with an easily customisable interface. This interface acts as a catalyst enabling users to recognize
patterns, analyze information and make decisions more quickly and more
accurately than ever before.
CreditMap allows users to:
- Visualize developments in the markets, or market segments in a single view
- Configure views to see the information they need
- Drill-down to individual reports, analyses and information
- Make better
informed decisions more quickly
- Recognize new patterns and trends
Benefits
JPMorgan has been delighted with the results of improving their online
fixed income research service and continue to be recognized as the market
leader as a result. There was very little risk involved when implementing the
technology due to the technology being easy to use along with the
expertise provided by the Panopticon team that ensured a fast implementation. JPMorgan was able to dramatically increase market awareness through the
recognition they received by winning the Euromoney award in 2003 for
their site and continue to use the CreditMap as a means to demonstrate
the value of their services.
With this project, JPMorgan achieved:
- Fast, efficient implementation of compelling new technology
- Better customer relationships and stronger retention
- Maintain their position as the market leader
- Increased market awareness of
their services
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